Your Business
Plan Sucks.
And Here’s What Actually Works
Your business plan didn’t fail.
It expired.
The plan gave you permission to start. But it was never designed to tell you what comes next.
Read a Free Sample Chapter ↓
When the business outgrows the plan
You kept executing.
The business kept changing.
You researched the market, wrote the plan, secured the funding, and launched. Then real customers, decisions and daily demands changed what the business needed.
Keep executing after the plan’s job is done, and the assumptions built into it can become the weaknesses you build into your business.
The next move depends on where you are now.
The Five Stations
One business.
Different stages.
Different priorities.
A tactic that helps at one Station can hold you back at the next. The book introduces a practical way to recognize the difference.
- 01
Ideation
Test the idea against real demand.
- 02
Experimentation and Validation
Find the customer, offer and pattern that work.
- 03
Inflection
Choose your advantage. Commit to it.
- 04
Systematization
Build the business beyond the founder.
- 05
Category Leadership
Decide what to optimize, sell or multiply.
What you’ll learn to recognize
What to focus on.
What to stop doing.
What to prove next.
Locate the Station you’re actually in. Understand the priorities that belong there. Recognize what must be true before you move forward.
“Because growth doesn’t require a better version of your original plan.
It requires the right plan for where you are now.”From the book’s back cover
A chapter to put to work
The 90-Day
Operating Rhythm
Read Chapter 6 of Your Business Plan Sucks. Explore a quarterly reset, a monthly review and a weekly check-in—with practical prompts to help you choose your next priorities.
The free sample chapter is coming soon.
Your Business Plan Sucks
Find the plan for the
business you have now.
Take the Station Diagnostic